From left to right: Markus Buchmann, 2nd Chairman of MHP RIESEN Ludwigsburg, Emily Kipp, Global Marketing Executive of norelem, and Sandra Moosbauer, Marketing & Sales at MHP RIESEN Ludwigsburg, in front of the new norelem banner.

Photo: Sascha Walther / Eibner-Pressefoto

Green light for the new top partner norelem
     

MHP RIESEN Ludwigsburg are thrilled to welcome regional global player norelem as their new TOP partner for the upcoming 2023/2024 season. Based in Markgröningen, norelem is a manufacturer and supplier of standard parts and mechanical components for machinery and plant engineering, and their presence will extend beyond match days.

MHP RIESEN Ludwigsburg's sponsorship lineup is expanding with norelem, a globally operating company in the machinery sector, becoming a TOP partner of the Baroque city team for a minimum of 3 seasons. The Markgröningen-based company will now be featured on the LED banners during all home games in the easyCredit Basketball Bundesliga, and they will present the game day on the club's social media channels for both home and away matches in the BBL. Outside the MHPArena, the RIESEN and norelem will collaborate on a joint bus design that will travel daily throughout the Ludwigsburg district, attracting attention. But that's not all – norelem will also join the RIESEN Hochschultour (college tour), accompanying Ludwigsburg's team to strengthen direct connections with students, young talents, and future employees.
 

"The discussions we had quickly revealed that we not only share the same goals but also focus on precision, technology, and speed in our daily work. We are very pleased to have norelem as a strong partner by our side, who will be integrated into our advertising communication thematically, allowing us to achieve the best possible synergy in this partnership," commented Markus Buchmann, 2nd Board Member of MHP RIESEN Ludwigsburg, on the new collaborative path.

Emily Kipp, Global Marketing Executive of norelem, said: "We are thrilled about our new partnership with the RIESEN, as we have found a strong, successful, and very likeable partner with whom we share common values such as respect, dynamism, and team spirit. We are proud to support both the Ludwigsburg region and one of its top clubs. Talent and youth development are close to our hearts, and alongside nurturing young engineers and technical talents, we are now also supporting top players and young talents in basketball. In basketball, precision, technology, and speed are essential for victory, and these aspects are also crucial for norelem: highly precise standard parts ensure process reliability, our expertise supports every project, and our inventory of 70,000 standard parts and components is available from stock and ready for delivery the next day. Moreover, basketball, especially the RIESEN, stands for fair play, which resonates with us and aligns perfectly with our values."